When registering a business, it is a good idea to conduct a Nuans pre-search. The search will examine the Nuans database for existing business, corporations, and trademark. The Government of Canada is every stringent on corporate names and trademarks. Therefore, it is a good idea to make sure no other company has the name you are looking to register.
Why a Nuans Report is a necessary first step?
- Protection from Name infringement: Most master business license do not have name protection. However, corporations and trademark do have name protection. Infringing on protected business name could lead to potential lawsuits.
- Name Advertisement: If the noted name is important for the business such as marketing, then it is important to make sure the name is original, and it does not infringe on any existing business. This is vital when creating a brand. This allows you to maintain the reputation of your brand.
- Name Reputation: It is highly likely that a similar business with the same name may already exist. The business may have a bad reputation which can hinder your business as well. Therefore, it is important to pick a name for your business that is distinctive.
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